- Marka Gazetesi ve Markadegerlendirme.com işbirliği ile gerçekleştirilen ''Türkiye'nin En iyi Markası'' araştırma sonuçları.
İngiltere merkezli bağımsız marka değerlendirme kuruluşu Superbrands International tarafından seçilen Türkiye'nin süper markaları sonuçları.
Dünyanın En Değerli 100 Markası
| Sıra |
Marka |
Marka Değeri (2007) |
Değer Farkı (2006) |
Ülke |
|
|
$Milyon |
markadegerlendirme.com |
|
| 1 |
Coca-Cola |
65 324 |
-3% |
US |
| 2 |
Microsoft |
58 709 |
3% |
US |
| 3 |
IBM |
57 091 |
2% |
US |
| 4 |
GE |
51 569 |
5% |
US |
| 5 |
Nokia |
33 696 |
12% |
Finland |
| 6 |
Toyota |
32 070 |
15% |
Japan |
| 7 |
Intel |
30 954 |
-4% |
US |
| 8 |
McDonald's |
29 398 |
7% |
US |
| 9 |
Disney |
29 210 |
5% |
US |
10
|
Mercedes-Benz
|
23 568
|
8%
markadegerlendirme.com |
Germany
|
| 11 |
Citi |
23 443 |
9% |
US |
| 12 |
Hewlett-Packard |
22 197 |
9% |
US |
| 13 |
BMW |
21 612 |
10% |
Germany |
| 14 |
Marlboro |
21 283 |
0% |
US |
| 15 |
American Express |
20 827 |
6% |
US |
| 16 |
Gillette |
20 415 |
4% |
France |
| 17 |
Louis Vuitton |
20 321 |
15% |
US |
| 18 |
Cisco |
19 099 |
9% |
US |
| 19 |
Honda |
17 998 |
6% |
Japan |
| 20 |
Google |
17 837 |
44% |
US |
| 21 |
Samsung |
16 853 |
4% |
S. Korea |
| 22 |
Merrill Lynch |
14 343 |
10% |
US |
| 23 |
HSBC |
13 563 |
17% |
Britain |
| 24 |
Nescafe |
12 950 |
4% |
Switzerland |
| 25 |
Sony |
12 907 |
10% |
Japan |
| 26 |
Pepsi |
12 888 |
2% |
US |
| 27 |
Oracle |
12 448 |
9% |
US |
| 28 |
UPS |
12 013 |
12% |
US |
| 29 |
Nike |
12 004 |
10% |
US |
| 30 |
Budweiser |
11 652 |
0% |
US |
| 31 |
Dell |
11 554 |
-6% |
US |
| 32 |
JPMorgan |
11 433 |
12% |
US |
| 33 |
Apple |
11 037 |
21% |
US |
| 34 |
SAP |
10 850 |
8% |
Germany |
| 35 |
Goldman Sachs |
10 663 |
11% |
US |
| 36 |
Canon |
10 581 |
6% |
Japan |
| 37 |
Morgan Stanley |
10 340 |
6% |
US |
| 38 |
Ikea |
10 087 |
15% |
Sweden |
| 39 |
UBS |
9 838 |
13% |
Switzerland |
| 40 |
Kellogg's |
9 341 |
6% |
US |
| 41 |
Ford |
8 982 |
-19% |
US |
| 42 |
Philips |
7 741 |
15% |
Netherlands |
| 43 |
Siemens |
7 737 |
-1% |
Germany |
| 44 |
Nintendo |
7 730 |
18% |
Japan |
| 45 |
Harley-Davidson |
7 718 |
0% |
US |
| 46 |
Gucci |
7 697 |
8% |
Italy |
| 47 |
AIG |
7 490 |
NEW |
US |
| 48 |
eBay |
7 456 |
10% |
US |
| 49 |
AXA |
7 327 |
NEW |
France |
| 50 |
Accenture |
7 296 |
8% |
Bermuda |
| 51 |
L'Oreal |
7 045 |
10% |
France |
| 52 |
MTV |
6 907 |
4% |
US |
| 53 |
Heinz |
6 544 |
5% |
US |
| 54 |
Volkswagen |
6 511 |
8% |
Germany |
| 55 |
Yahoo! |
6 067 |
0% |
US |
| 56 |
Xerox |
6 050 |
2% |
US |
| 57 |
Colgate |
6 025 |
7% |
US |
| 58 |
Chanel |
5 830 |
13% |
France |
| 59 |
Wrigley's |
5 777 |
6% |
US |
| 60 |
KFC |
5 682 |
6% |
US |
| 61 |
Gap |
5 481 |
-15% |
US |
| 62 |
Amazon.com |
5 411 |
15% |
US |
| 63 |
Nestle |
5 314 |
8% |
Switzerland |
| 64 |
Zara |
5 165 |
22% |
Spain |
| 65 |
Avon |
5 103 |
1% |
US |
| 66 |
Caterpillar |
5 059 |
10% |
US |
| 67 |
Danone |
5 019 |
8% |
France |
| 68 |
Audi |
4 866 |
17% |
Germany |
| 69 |
adidas |
4 767 |
11% |
Germany |
| 70 |
Kleenex |
4 600 |
-5% |
US |
| 71 |
Rolex |
4 589 |
8% |
Switzerland |
| 72 |
Hyundai |
4 453 |
9% |
S. Korea |
| 73 |
Hermes |
4 255 |
10% |
France |
| 74 |
Pizza Hut |
4 254 |
-9% |
US |
| 75 |
Porsche |
4 235 |
8% |
Germany |
| 76 |
Reuters |
4 197 |
6% |
Britain |
| 77 |
Motorola |
4 149 |
-9% |
US |
| 78 |
Panasonic |
4 135 |
4% |
Japan |
| 79 |
Tiffany & Co. |
4 003 |
5% |
US |
| 80 |
Allianz |
3 957 |
NEW |
Germany |
| 81 |
ING |
3 880 |
12% |
Netherlands |
| 82 |
Kodak |
3 874 |
-12% |
US |
| 83 |
Cartier |
3 852 |
15% |
France |
| 84 |
BP |
3 794 |
-5% |
Britain |
| 85 |
Moet & Chandon |
3 739 |
15% |
France |
| 86 |
Kraft |
3 732 |
-5% |
US |
| 87 |
Hennessy |
3 638 |
2% |
France |
| 88 |
Starbucks |
3 631 |
17% |
US |
| 89 |
Duracell |
3 605 |
1% |
US |
| 90 |
Johnson & Johnson |
3 445 |
8% |
US |
| 91 |
Smirnoff |
3 379 |
11% |
Britain |
| 92 |
Lexus |
3 354 |
9% |
Japan |
| 93 |
Shell |
3 331 |
5% |
Britain |
| 94 |
Prada |
3 286 |
14% |
Italy |
| 95 |
Burberry |
3 221 |
16% |
Britain |
| 96 |
Nivea |
3 116 |
16% |
Germany |
| 97 |
LG |
3 100 |
3% |
S. Korea |
| 98 |
Nissan |
3 072 |
-1% |
Japan |
| 99 |
Polo RL |
3 046 |
NEW |
US |
100
|
Hertz
|
3 026
|
NEW
markadegerlendirme.com |
US
|
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